Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Use the Case Study in Chapter One, “Clearfield Cheese Company Case; A Sequel,” or the Case Study in Chapter Two, “Highways Galore” to prepare a paper that is consistent with the syllabus requirements. Although there are no limitations to the length of the paper required for case study assignments, in general, the paper should be at least two pages with double spacing. Be sure to follow all APA requirements.
(This Assignment may be linked to Turnitin.)
(requirements)
There will be three case studies in this course. Case studies require the ability to assess the presented situation and then synthesize this information to make recommendations that minimize the risk for other organizations. After an introductory paragraph, students should provide a summary of the situation. In subsequent paragraphs, the student should present the key learning that came out of the situation and make recommendations to improve the situation presented. The paper should conclude with a summary paragraph that answers the question, why should anyone care about this situation. Although there are no limitations to the length of the paper required for the case study assignments, in general, the paper should be at least two pages with double spacing. Please be sure to follow all APA requirements.
“CASE 1-1Clearfield Cheese Company Case: A Sequel Background the Clearfield Cheese Company was established by two brothers, Terry and Ted Edwards, in 1931, in Clearfield, Pennsylvania. This section of Central Pennsylvanias economy was based largely upon coal and agriculture at this point in time. The U.S. economy was in the throes of what is usually referred to as the Great Depression, and coal production and agriculture were both experiencing the effects of the slumping economy. The farms in the area were mostly small- to medium-size dairy operations. The farmers were under financial duress because they could not sell their milk in the local area for a price to cover their cost of production. There were better market opportunities in Pittsburgh and Harrisburg, Pennsylvania, but their transportation costs put their landed cost at a disadvantage with dairy farmers in Erie, Pennsylvania, and Eastern Ohio. The Edwards brothers were not farmers but rather entrepreneurs and owned several tanker trucks, which could be used for hauling milk. They decided that instead of using their equipment to haul milk to potential markets for very meager profits they would start a cheese processing operation in Clearfield. They had some savings and were able to borrow money from The First National Bank of Clearfield, which was still solvent. Their grandfather who had emigrated from Switzerland was knowledgeable about cheese production and processing and helped them get started. They purchased milk from local farmers with lenient payment terms and started a successful venture. World War II presented some challenges in terms of labor supply and fuel rationing, but they survived and prospered by hiring more women and utilizing more rail service. The next major hurdle was the government-subsidized cheese producers in Canada selling into the Pennsylvania market in the 1980s. Tom Powers, CEO of the Clearfield Cheese Company, with the assistance of two of his key executives, Andy Reisinger (CIO) and Sandy Knight (CSCO), developed a plan, which included improving their supply chain operation efficiency by lowering inventory levels with better forecasting and procurement practices. They expanded their product offerings by adding cottage cheese, sour cream, and yogurt. They also purchased a Canadian company in 1995 because their Canadian sales were grow-ing. This lowered their costs to serve the growing Canadian market and made them much more competitive in Canada. This was an important step to make them a global company. Current Situation Their board of directors in 2017 was delighted with their cash flow and profits. However, they were concerned about future growth because of changing diets of many consumers who had become more concerned about consuming milk-based products. The company had already added low-fat versions of the major products, but the board members were con-cerned that this would not be sufficient to sustain their growth and profits. Some possibilities that were suggested for consideration included (1) setting up a new company to produce non dairy-based products such as almond milk and other alternatives to cow milk. All the new products would have a healthy spin such as the White Wave company; (2) market expansion of their existing product lines into Mexico and Central America; (3) expanding their current product offerings by adding ice cream, high-end cheeses made from goat and sheep milk, and high-end milk-based candy; and (4) a combination of one or more of these alternatives.
1. Evaluate all three alternatives offering pros and cons of each.
2. What would you recommend? Why?
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Clearfield Cheese Company Case