Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Consumer Decision Making Analysis Essay Assignment
Analyze a recent purchase you made of a durable good.
Note: Durable goods are goods that do not wear out quickly or those that have a lifespan of more than three years, like computers, cars, mobile phones, kitchen appliances, etc.
Write a 1,050- to 1,400-word paper in which you review the steps you took in making this purchasing decision.
Base your review on the following six steps in the consumer decision process:
Problem recognition
Information search
Alternative evaluation
Purchase
Use
Evaluation
Answer the following questions in your paper:
How many of these stages did you go through?
Which stage(s) in the purchasing process was/were most important to you?
If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Consumer Decision Making Analysis Essay Assignment |
Consumer Decision Making Analysis Essay Assignment