Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Consumer Decision Making Process Essay Paper
Consider the classical 5-Step Consumer Decision Making Process (need recognition, search/research, comparison/evaluation, purchase/usage/consumption, and outcome).
The above decision process has been applied to the understanding and justification of consumers’ behaviors for decades.
However, mobile devices and smartphones have changed the way consumers and customers engage in the marketplace.
In this assignment, discuss how technology has rendered the classical 5-Step Decision Process model almost obsolete, and why. You will need to research how digital and mobile technology have changed the rules and the processes in which consumers detect needs or wants, search or research for products, obtain them, and how they share or experience the outcomes… from BOTH the customer’s perspective, and the Marketer’s. Therefore, include in your discussion how marketers use technology to their advantage, and be present at each step of the way.
Consumer Decision Making Process Essay Paper
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
Consumer Decision Making Process Essay Paper |
Consumer Decision Making Process Essay Paper