Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Corporate Social Initiative Program Project
Corporate Social Initiative Program Project
1- Imagine you are designing a marketing campaign for a new grocery store opening in the Downtown/Brickell area. What demographics would you be considering when creating this campaign? (Chapter 1)
2- Briefly outline what a corporate social initiative program might be for the Lowes (home & building supplies) corporation. Note: This should be something you come up with yourself, not an initiative that the company currently uses. (Chapter 2)
3- In your opinion, which of the five senses is most important in sensory marketing and why? (Chapter 3)
4- Describe the concept of gamification and give two examples of how a retail clothing store could use gamification in their sales and marketing strategies. (Chapter 4)
5- How can a brands personality influence consumer behavior? Give two examples of organizations whose brand personality directly relates to the consumers personality. (Chapter 7)
6- Explain how reciprocity, scarcity, authority, consistency, liking, and consensus can change a consumers attitude. Use a real-world example/organization for each concept. (Chapter 8)
7- In your opinion, which of the hedonistic shopping motives most accurately describes the shopping motives of the average American? Defend your belief. (Chapter 10)
8- Give two examples of brands that have relied on conformity to strengthen their brand and brand communities. Explain why these brands have been successful. (Chapter 11)
9- When thinking about the automobile market in South Florida, is social class or income a better predictor of consumer behavior? Defend your belief. (Chapter 12)
10- How does the McDonalds corporation adapt to local cultures in their international locations? (Chapter 14)
Corporate Social Initiative Program Project
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Corporate Social Initiative Program Project