Crafting Strategies for international markets
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Crafting Strategies for international markets
Goal: Locate and review three websites that inform you about Crafting Strategies for international markets, or multi-business companies, or diversified companies. You may elect to review websites of specific companies themselves, but it must be clear that there is a global element to the company.
Instructions: Locate three websites in order to complete the goal stated above—international strategic planning. You may also benefit from conducting your own Internet search of international marketing strategies. Write a 650-750 word paper as a memorandum of discovery.No particular format will be observed for this paper, but organize your writing into three sections that review each of the three websites, and then write a fourth concluding section that summarizes what you gleaned from this investigation. The summary conclusion should put together the benefit of the whole experience. [Note: Keep in mind that this assignment is not aimed at reviewing articles in websites, but rather, the company websites themselves, and the international strategies that they describe.]
Requirements for assignment:
*Summarize the overriding purpose/thesis of each website. What is the essential message of the site? Provide a link (or address) for each website reviewed.
*Describe what appears to be the crafted strategy based on what you are informed by the textbook (Global Strategy, Transnational Strategy, or Multidomestic Strategy). Be as clear on this point as possible, and make sure that you identify the global involvement mentioned in each website. (If no global strategy is mentioned, then you should avoid that website source.)
*Discuss the material in the website in light of your understanding and outside research related to the material presented on the site. Do you agree or disagree with what the website presents?
*What do you, the student, benefit from having viewed/examined this website?
*After discussing each of the three websites, write a summary that combines what you learned from the experience. Present your own views. First person is accepted for this assignment.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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