Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Customer Driven Marketing Discussion Essay Assignment Term Paper
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
TASK:
Think about an ad on the internet, television, radio or print that you find appealing.
Include the ad link so we may view it also.
To help answer **Question B – don’t forget to incorporate the information found under the section “Developing a Marketing Strategy” in Chapter 11 which includes:
– Selecting a Target Market
– Market Segmentation Approaches
– Bases for Segmenting Markets
Your posts in the discussion area should exhibit careful thought and logical reasoning and provide evidence for your position. Each post should be at least two well-developed paragraphs (approximately 200 words or more). Use correct spelling, punctuation, and grammar.
After you submit your post, you will be able to see your classmates’ responses. Read through and reply to at least one other person’s posting.
Replying to fellow student’s posts is required. Your replies should offer new substantiated ideas or thoughtful questions. Do not just respond with “I agree” but include WHY you agree OR disagree. Your response should be a minimum of 1 paragraph. A paragraph is a minimum of 5 sentences or approximately 100 words.
I encourage friendly debate and disagreement, so do not be afraid to speak your mind. Always be mindful that your opinion is one of many and ask that you be respectful and courteous of others.
Please refer to the Grading Rubrics attachment for a clear understanding of what is expected
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Customer Driven Marketing Discussion Essay Assignment Term Paper |
Customer Driven Marketing Discussion Essay Assignment Term Paper