Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Dell Deco Interior Design Task Facebook
Competency
Prepare and evaluate the use of visuals to improve persuasive and marketing media communication
Instructions
For this deliverable, you will come up with a hypothetical business that you create a business Facebook page and corresponding email template letterhead. You will then use Screencast-o-Matic to present these marketing visuals and explain your design intention.
Create a Facebook page for your business. Include a cover photo, profile picture, and at least three posts that include visual images. You can use free stock images, just be sure that you are using images with a purpose that intentionally present the molded perception and message of the brand and the target audience it hopes to reach. Provide a description of the company in the “About” section. (This mock Facebook page can be deleted after you have inserted it into your Screencast-o-Matic presentation.
Create a Letterhead that can be used for emails or actual letters. This should also be visually cohesive to the brand’s other visual imagery from their social media presence and designed to intentionally reach their target audience and create an intentional perception.
Create a Screencast-o-Matic presentation to discuss these designs. Create a 3–4-minute (maximum) presentation that presents your Facebook page and letterhead. Explain the following in your presentation:
Who is the target audience for your business/brand? What types of visual images appeal to this target audience? Why?
How are the images presented intended to persuade the audience into accepting a specific perception of the brand?
How are the two pieces of visual communication (the Facebook page and the letterhead) cohesive in nature? Why is a visually cohesive presentation in all business communication important for a brand
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Dell Deco Interior Design Task Facebook |
Dell Deco Interior Design Task Facebook