Deontological and Utilitarian Perspectives Discussion Essay Paper
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Deontological and Utilitarian Perspectives Discussion Essay Paper
Discussion 1: Post your initial post (at least 300 words) and post a response (at least 100 words) to others later.
Please make sure you read the attachment content and lean the knowledge first before you start your writing.
A client who sells adult movies and accessories wishes to use the aggregate purchase histories of all its customers to recommend products to individual customers on its website (a collaborative filter). The terms of service have not explicitly asked permission from customers to be used by the client in this way. No customer would be identified in the recommendation as the data are aggregated. However, some customers may not want any of their purchase history to be used for any purposes.
Use the deontological perspective to determine if it is acceptable for the client to build the collaborative filter
Use the utilitarian perspective to determine if it is acceptable for the client to build the collaborative filter
Do your two analyses agree with one another? If not, which of the two ethical frameworks do you lean toward in this situation?
Discussion 2: Post your initial post (at least 300 words) and post a response (at least 100 words) to others later.
The technology has normalized the use of all customer data to optimize the experience of individual customers. The default assumption is now that firms can: “have the right to use all information at an aggregate level to offer better products and services”
Is this a Utilitarian or deontological approach to business? Justify your choice and outline why it is not the alternative.
What technical and non-technical steps could Target have made to avoid the perception its predictive algorithm went too far?
Deontological and Utilitarian Perspectives Discussion Essay Paper
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
Deontological and Utilitarian Perspectives Discussion Essay Paper