Designing A Product Campaign on Elasticity, and Demand
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Designing A Product Campaign on Elasticity, and Demand
For this assignment, suppose that you are in charge of designing a product campaign for a new shampoo.
Assignment Guidelines, Part 1
Prepare a 2-3 page paper in Microsoft Word to address the following:
Describe the ultimate goal of the product campaign for the new shampoo.
Discuss your methods for achieving this goal.
Identify the components of marketing, pricing, and distribution for the campaign.
Include in your response a discussion and analysis of the concepts of utility, price elasticity, and demand.
Assignment Guidelines, Part 2
Using Microsoft Excel:
Prepare a graph which illustrates the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.
Prepare another graph to illustrate how a change in consumer utility affects the price elasticity of demand.
Copy and paste or import these graphs into the MS Word document you prepared in Part 1 of this assignment.
(Tutorials for working with MS Excel and MS Word can be found through the Tutoring Services and Tutorials link at the top of the page.)
Remember, quotations, paraphrases, and ideas you get from books, articles, or other sources of information should be cited using APA style. Help with citing sources can be found through the Academic Resources page under Course Home.
Save your MS Word file including your graphs using the filename LastnameFirstInitial_M2A2 and submit it to the M2: Assignment 2 Dropbox by Wednesday, February 19, 2014.
Assignment 2 Grading Criteria Maximum Points Discussed the components of marketing, pricing, and distribution as elements of the campaign. 8 Discussed and analyzed the concepts of utility, price elasticity, and demand in relation to the chosen marketing strategy. 32 Illustrated the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments. 20 Illustrated how a change in consumer utility affected the price elasticity of demand. 20 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. 20 Total: 100 Designing A Product Campaign on Elasticity, and Demand
Designing A Product Campaign on Elasticity, and Demand
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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