Digital marketing and advertising
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Digital marketing and advertising
Digital marketing and advertising refer to the use of digital technologies and channels to promote products or services to target audiences. It includes various tactics such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, email marketing, content marketing, and display advertising.
Digital marketing and advertising have become increasingly important in recent years as more and more people use the internet and mobile devices to search for information, products, and services. This has created new opportunities for businesses to reach and engage with their target audiences in a more personalized and targeted way.
One of the key advantages of digital marketing and advertising is that it allows businesses to track and measure the effectiveness of their campaigns in real-time. This means they can quickly adapt and optimize their strategies based on data and feedback to improve their results.
However, digital marketing and advertising also come with their own set of challenges and complexities. With so many channels and platforms available, it can be difficult to know which ones to focus on and how to create effective campaigns that cut through the noise and reach the right people. Additionally, privacy concerns and regulations around data collection and use continue to evolve, making it important for businesses to stay up-to-date on best practices and legal requirements.
Digital marketing and advertising
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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