Project Description
The main purpose of the project is to analyze how competitive forces impact a specified industry (such as the streaming video or electric vehicle industry) and how organizations within the industry can/should act strategically to compete effectively.
For this analysis, you will select three organizations for comparison within the specified industry. For example, if you were analyzing the streaming video industry, you might choose Netflix, Disney+ and Amazon Prime Video as examples of industry leaders.
Project Process
In your project you should do the following:
• Identify and analyze the competitive dynamics of the industry in its current form.
• Consider major players along the supply chain of the industry all the way downstream to the ultimate customers or consumers.
• Identify current and developing trends that may impact the specified industry.
• Recommend how the organizations within the industry should develop strategies that allow the organizations to gain or sustain a competitive advantage in this industry.
Project Report
The result of your research will be an executive summary of approximately five pages in length. Use of spreadsheets, charts, graphs and visual elements is permitted and encouraged. Sources of information should be appropriately cited (in-text) and included in a reference list.
Sections of the report will include:
Introduction – 1 paragraph
Identify the industry and 3 competitors to be identified
Directly state the purpose of the analysis
Porter’s Five Forces Model – 1 page
Use Porter’s Five Forces model to analyze the industry
For each force, indicate the relative strength (weak/moderate/strong)
Generic Strategies – 1 page
Use Generic Strategies model to identify the strategy for each competitor
Trends – 1 page
Discuss 3 trends that are currently impacting the industry
Consider the impact of these trends for each competitor
Strategy (Recommendations) – 1 page
Indicate if any of the competitors currently has a sustainable advantage
Provide at least one strategic recommendation for each competitor
Conclusion – 1 paragraph
Summarize the results of your analysis