Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Effective Marketing and Communication Strategies Analysis
Description
Article Write-up #1.
THIS ARTICLE WRITE-UP SHOULD BE:
One-page in length, double-spaced.
Roughly two paragraphs; one summarizing the article and another stating how the article relates to a concept discussed in the textbook or class. Include a reference / citation to the article.
Prompt and Question to Answer
Name one potential target market for Manchester Community College.
What is one characteristic of that target market that you would focus on as the marketer of Manchester Community College?
Market Expansion Process Company Seeks to Sell Its Services Case Study
Description
For this case study, you are to conduct web-based research in an attempt to understand the obstacles that Tim Horton’s experienced in their attempt to expand from Canada into the United States, as well as their reasons for expansion, competition faced, and future plans.
Review this articles:
1) https://financialpost.com/news/retail-marketing/ti…
2) https://www.usatoday.com/story/money/business/2014…
Based on your research, and the conclusions you formed, answer the following questions:
1) What reasons did Tim Horton’s likely have for wanting to expand outside of Canada? How did Tim Horton’s fare in their expansion plans?
2) Based on your research, is there always a calculated method of making expansion decisions?
3) From your research on this case, do you believe there is a way to measure success for global expansion? What metrics for success would you define?
4) Based on your research, what were the obstacles Tim Horton’s faced when expanding, as a result of being within the food and beverage industry?
Effective Marketing and Communication Strategies Analysis
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Effective Marketing and Communication Strategies Analysis |
Effective Marketing and Communication Strategies Analysis