Elements of a Marketing Plan Paper
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Elements of a Marketing Plan Paper
Elements of a Marketing Plan Paper
Review the video case study “Geek Squad: A New Business for a New Environment” on pp. 88-89 in your textbook. Keep this case study in mind as you complete this assignment.
Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.
In your opinion, what are the specific key environmental forces that created an opportunity for your company?
Have there been changes in the purchasing patterns of your organization’s target market in recent years?
Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
What differentiation strategy should your company undertake to encourage their target market to choose them over other competitors?
In your analysis, what lessons might you learn from the Geek Squad case study?
What recommendations can you offer up to Geek Squad?Include at least three references, at least one of which must come from the University Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Companies that I’m familiar with: Walmart, Apple, or General Motors..
Also the video case study is attached, this is from the textbook.
I know I have two days and that would make it around 10:00pm Sunday.. I would like it Sunday like around 3:00pm … if possible. (central time).
Elements of a Marketing Plan Paper
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Elements of a Marketing Plan Paper