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Entire Marketing Process of An Organization Discussion
I’m studying and need help with a Marketing question to help me learn.
– what is marketing research and why is it important?
– why is a marketer concerned about sales potential?
Ford Manufacturing Case Study Discussion
Description
Ford Case Study: Ford Plans to Manufacture Its Own Batteries for Electric Vehicles
Read the article and watch the video within the article: How Lithium became a Hot Commodity
Case Study Questions
President Biden ordered a review of domestic supply chains for critical products. What four products did the president view as critical?
The President stated that the four products were “Essential to protecting the strength of American competitiveness.” President Biden is speaking to the competitiveness within the world market, he does not want the United States to be solely dependent on foreign nations to keep U.S. supply chains functional. Identify 3 forces within Porter’s 5 forces that could apply to Biden’s reasoning.
What quadrant of Kraljic’s Matrix does the raw material Lithium fit into for Ford’s new $185 million battery-development center and why?
List 2 advantages and 2 disadvantages to Ford manufacturing its own batteries vs. simply purchasing them from a 3rd party the way they currently do.
What are 5 purchases Ford will need to make as it enters into the battery-making space? List the “Purchase Type” for each item you select.
Entire Marketing Process of An Organization Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Entire Marketing Process of An Organization Discussion |
Entire Marketing Process of An Organization Discussion