Entrepreneurs character traits case study
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Entrepreneurs character traits case study
1
Entrepreneurs have many unique character traits that distinguish them from regular employees.
- a) how do these character traits help entrepreneurs navigate the challenges in starting a business? Be specific in discussing.
- b) how do the different motivators of entrepreneurs help them in starting their business? Be specific in discussing.
2
Value creation is one of the most important aspects of owning a successful small business. What benefits accrue to businesses using a focused value proposition? What is the result of not having this well-defined? How does total customer experience help create value both perceptionally and realistically?
3
Why is having an effective business model so important in the success of a new business?
4
Many businesses have several different versions of their business plans. Explain the rationale behind this and why it is important to the entrepreneur to do so. Please give a couple of specific examples
5
Business location is one of the most important aspects of starting a business. Discuss a local business with a good location and one with a bad location.
6
Why is it especially important for a small business to operate with integrity? How does the internet and social media influence integrity in small businesses?
7
Compare and contrast starting a business versus buying an existing business. What is your perspective on using a franchise model for the business?
8
In what ways does market segmentation benefit small businesses? How does the intersection of the marketing budget – and how we arrive at that budget – and market segmentation affect our marketing plan and approach?
9
How do the results of the SWOT and PESTLE analysis inform our marketing approach? Give some specific examples from each to illustrate your point.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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