EPR 511 Entrepreneurship and New Ventures
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EPR 511 Entrepreneurship and New Ventures
Assessment Guidelines “Business Report for a new venture”
Develop a group business idea for a new venture, implementing the theoretical material you have covered. Groups should ideally be of two people or three. This assignment is intended to be the application of theory so we do not want theory reproduced, but the application of theory to the project.
The team will then write a business report that is no longer than 30 pages of texts and exhibits.
It Is important to note what was your contribution and what was the contribution of others.
The business report is used the course outline. Therefore, there is no need to reference material in an academic sense but demonstrate application of principles.
The project plan should cover all of the elements of the course and should also cover the following:
- Executive Summary
- Up to 250 word description of what the business idea is;
- Where is the project located;
- Who is the owner and sponsor (they may be the same organisation);
- Introduction
- Factors Influencing the Entrepreneurs in this venture
- Innovation Imperatives
- Explain is the new venture Incremental or Radical innovation and why?
- Visualizing Opportunity
- In general, by looking into you and your team, the market, and the competition.
- Sources of New Ideas
- Opportunity Assessment
- Product or services, or both, Market, Team, Steps
- Business Model Canvas
- Blue Ocean Strategy
- Feasibility Analysis
- Product or Service Feasibility, Target Market Feasibility, Organizational Feasibility.
- Financial Plan
- Conclusion
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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