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Instructions:
Ethical Dilemma in Communication Discussion
Because interpersonal communication affects us and others, our interactions involve ethical choices. Describe a situation that involved an ethical choice and the communication practices that were used to address the issue. You can choose a personal experience or one that you know about.
Ethical issues could include whether or not to lie, withholding certain information from someone else, or passing on a message to a third party that was told in confidence. Explain the ethical situation was handled. (For example, did they avoid the decision at first? Did they engage in dual perspective to figure out why one person would want them to not tell others certain information, etc.?)
CCSD Summerdale Swim and Tennis Club Sales Case Discussion
FOURTH FORMAL LETTER ASSIGNMENT:
Sales Case
As a member of the management team of the Summerdale Swim and Tennis Club, you have just attended a strategizing session in which the team generated ideas for increasing memberships. Your boss presented data about current memberships broken down by demographic categories. One group that stood out for its low number of memberships was older adults. “We’re doing well attracting young adults with kids,” your boss says, “but we’re not attracting enough senior citizens. In fact, our data show that many members let their membership’s lapse once their kids reach their teenage years.” The team decides that one strategy to remedy this problem will be to send a letter to those aged 50 and over who have let their club membership lapse. You have been assigned the task of creating this mailing.
Ethical Dilemma in Communication Discussion
This problem can give you excellent practice turning product features into reader benefits.
The first step is to visit swim and tennis club websites (just a few) and thoroughly study all their features. Here’s a partial list:
Then, turn these features into benefits that would appeal to the target audience. You should come up with those like the following:
The first paragraph should build on a central selling point, such as the high-quality and private facilities provided to members: “Looking for an oasis of wellness in your busy week?” or “Want to stay active without fighting the crowds?” (Open with words that gain attention and setup the strategy.)
Paragraphs in the body of the message, should continue to build on the activities and benefits offered by the club by using the list created above. By the time the actual drive for the sale comes, readers should be convinced that the club is not just for those with young children. (Now, develop the strategy using persuasive language and the you-viewpoint.)
The closing paragraph could, for example, what new facility or equipment just been updated? Or is a special social event just around the corner? (Make the request clearly and without negatives– either at the end of the message or followed by words that continue the persuasive appeal.)
Of course, the message should end with a reminder of the benefits and perhaps include a fetching P.S. (post-script)
Studying the websites of a few swim and tennis clubs and using realistic facts as well as your imagination, write the letter that will persuade these former members to rejoin. Consider carefully how to turn features of the club into benefits for your readers.
Ethical Dilemma in Communication Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Ethical Dilemma in Communication Discussion