Order ID: 89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages: 5-10 |
Instructions:
Description
Locate an existing print magazine advertisement, poster, billboard, or flyer that uses a fear approach (specifically TPM) to a health or social issue (you must attach the ad or the PSA, or an image of it).
Use the theory of protection motivation (TPM or PMT) in analyzing the message.
Address the following questions in ONE page:
What is the target audience (be specific, not college students or elderly or single mothers)?
What is the message goal (two pieces): 1) form, reinforce, or change?; and 2) focused on BOV, behavioral intention, norms, efficacy, or behavior)?
Attach the message you are analyzing in connection to TPM and analyze (note that the criteria indicate that the message must include at least two of the TPM components and hopefully all three, otherwise there is little to analyze and apply):
How does the message address noxiousness?
How does the message address conditional probability?
How does the message address coping response?
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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