Final Project Regarding Plan Evaluations
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Final Project Regarding Plan Evaluations
For this discussion, you will generate content for your Final Project regarding plan evaluations that are associated with a product or service. As discussed in Chapter 12, planning and control processes should be integrated; that is, both processes should be used to obtain feedback that will allow the marketing team to successfully reach strategic objectives through the marketing plan. For your initial post, describe the importance of timely information flow/feedback in terms of your chosen healthcare organization and marketing plan. Based on your chosen product or service, why would it be important for managers and planners to obtain information concerning marketing results? Why would reports for a particular timeframe (weekly, monthly, quarterly) be important concerning your product or service? How would the feedback in these reports be used to control the future of your marketing plan?
This discussion will also allow you generate content for your Final Project regarding the implementation of performance evaluation. As discussed in Chapter 12, the implementation of performance evaluation methods is an ongoing process that aids the marketing department in determining the success of its current programs and the positive direction for future marketing actions. The authors of your text highlight multiple performance methods that can be used to improve the marketing decision process. For your initial post, state how the balanced scorecard method could be used to identify performance procedures, methods, and responsibilities for controlling set policies within your chosen healthcare organization and to evaluate the success of your chosen healthcare organization’s marketing plan.
Final Project Regarding Plan Evaluations
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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