Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Globalization of Markets Theodore Levitt Summary
The assignment is an article you need to read carefully and write a report about it. The article is “The Globalization of Markets: Theodore Levitt” article. The following is its link:
(https://hbr.org/1983/05/the-globalization-of-markets).
This is what you need to do:
– Read the article carefully.
– Summarize the article in about three pages.
– Search the literature for those authors who were supporting Levitt concept (at least four research studies) and for those who are against it (at least four research studies). Summarize their findings/discussions in about five pages.
– In about four pages, provide your own feedback and opinion based on your understanding of Levitt concept and on the literature that you reviewed.
International Marketing Plan Presentation
An international marketing plan is built around a company’s desire to sell a product in an international market. Your plan will need to be built around a product idea.
Work to complete the following activities:
Identify a product that you think you would like to sell internationally. It needs to be a new product to the company OR a product that will be adapted based on the differences in the international market. Write a description of the product.
Specify the characteristics of the market segment to which you want to sell.
Identify a country where you would like to sell your product. Remember you can’t select the United States or your home country and the company needs to be a successful startup. Let’s stay away from large corporations.
Explain the reasons you think the product would or would not need to be changed for this international market.
Create a short PowerPoint presentation about the history and current economic status of the country you have chosen. Include reason why this would be a good country to sell your product.
Submit your responses in APA format
Write 2 pages
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Globalization of Markets Theodore Levitt Summary |
Globalization of Markets Theodore Levitt Summary