Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Google Alphabet Inc Marketing Analysis Essay
Bayer Company Questions
Description
Company Selected: Bayer
Who are the competitors in this space?
What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
What gap will you fill by offering your redefined or new product or service?
Google Alphabet Inc Marketing Analysis
Description
Google (Alphabet) Inc.: The Right Ads at the Right Time
Read the case on pages 530 – 533 in book material.
Watch the video supplement to the case at link http://www.viddler.com/embed/bf7fc9fa (Links to an external site.).
Respond to the following case question. (Disregard the questions in the text.)
You are a member Google’s marketing team. Your team works with clients to demonstrate how Google can be successful with providing and integrated marketing communication plans for its advertisers. You have been assigned a client (specify a market/product or company). Outline an IMC plan for this company within Google’s advertising environment.
Include an analysis Google’s philosophy about advertising.
Include linkages to the unit chapters and content. Visit: https://ads.google.com/home/ (Links to an external site.)
Evaluate integrated marketing communication and the communication process and the impact on the success of marketing planning
Choose the promotional approach appropriate to a product’s target audience, life-cycle stage, and characteristics, as well as stages of the buying decision and channel strategies.
Examine the elements of the promotion decision process, utilizing the promotional mix and its components
Link to book Material (pages 530 – 533 can be found here) https://drive.google.com/file/d/13vK6DJFpbew4CTSAarKxwMJZidsiewBS/view
External sources are also welcome.
Google Alphabet Inc Marketing Analysis Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Google Alphabet Inc Marketing Analysis Essay |
Google Alphabet Inc Marketing Analysis Essay