Heidi Cohen A Marketing Blogger Assignment
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Heidi Cohen A Marketing Blogger Assignment
Assignment 2: T-Test
By Wednesday, May 21, 2014, post your assignment to the M2: Assignment 2 Dropbox. Any conclusion drawn for the t-test statistical process is only as good as the research question asked and the null hypothesis formulated. T-tests are only used for two sample groups, either on a pre-post-test basis or between two samples (independent or dependent). The t-test is optimized to deal with small sample numbers which is often the case with managers in any business. When samples are excessively large the t test becomes difficult to manage due to the mathematical calculations involved.
Calculate the “t” value for independent groups for the following data using the formula presented in the module. Check the accuracy of your calculations. Using the raw measurement data presented above, determine whether or not there exists a statistically significant difference between the salaries of female and male human resource managers using the appropriate t-test. Develop a research question, testable hypothesis, confidence level, and degrees of freedom. Draw the appropriate conclusions with respect to female and male HR salary levels. Report the required “t” critical values based on the degrees of freedom. Your response should be 2-3 pages.
Salary Level Female HR Directors Male HR Directors $50,000 $58,000 $75,000 $69,000 $72,000 $73,000 $67,000 $67,000 $54,000 $55,000 $58,000 $63,000 $52,000 $53,000 $68,000 $70,000 $71,000 $69,000 $55,000 $60,000 *Do not forget what we all learned in high school about “0”s
Assignment 2 Grading Criteria Maximum Points Calculate the “t” value and set up the posting as required. 15 Developed an appropriate research question. 15 Developed an appropriate testable hypothesis based on the research question. 15 Selected an appropriate confidence level and accurately stated the degrees of freedom along with the required critical value for “t.” 25 Drew the appropriate conclusion. 15 The posting was free of all grammatical and spelling errors. 15 Total: 100 Marketing Strategies: Discussion 1
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Topic 1 – Blogs
– Begin by researching “marketing” blogs. Here are a few places to begin – please do not limit your research to these sources. http://marketing-expert.blogspot.com/ or http://marketingjournal.blogspot.com/.
– Identify a blog you believe is credible and well developed – supporting your decision with facts. Share the URL and provide a brief overview of the blog contents and author.
– Identify how you think this blog and blogs in general are influencing marketing decisions made by consumers and companies. What are the advantages and disadvantages of this medium as information for the marketplace? How would you as a marketer use this information?
Two (2) references are required beyond the text book. Be sure to cite and source in APA format. Minimum of 250 words (not counting the references).
Sample Response:
Heidi Cohen is a marketing blogger that focuses on providing an actionable marketing guide. The blog, which was #3 on the list of top 75 must-read online marketing blogs, can be found at http://heidicohen.com/. Her blogs draw from her vast experience in marketing by giving insight and guidance regarding how to use digital and social media to your advantage. Heidi’s resume speaks to her credibility with an AB from the University of Chicago, MBA in Marketing from NYU’s Stern Graduate School of Business, and job experience with Citibank, Bertelsmann and The Economist (Cohen, 2014). Beyond her credentials, the blog’s content lends to the credibility. The content provides core concepts and new ways to utilize advancing technology to better market through actionable marketing. Essentially, actionable marketing looks to use common tools readily available to all users that will draw the most attention, consumer interest and largest variety. Heidi’s blog is useful for small businesses with minimal capital all the way up to large corporations looking to reach every corner of the market.
Digital media is definitely one of the most influential sources of information in today’s marketplace. Heidi’s blog influences companies to make marketing decisions based around keeping up with technology and using social media to their advantage. She also influences consumers’ marketing decisions by providing them a guideline of what to look for in marketing and what is likely information that could misguide their decisions. Blogs in general can be influential on companies and consumers for primarily the same reasons. Blogs can influence companies to market using certain outlets and target certain audiences, while influencing consumers to believe or disbelieve certain marketing techniques used by these same companies. This leads directly into some of the advantages and disadvantages of this medium as information for the marketplace. Obviously the low cost, wide reach and ability to update and primarily control the content regarding your business are the primary advantages of this medium (Beever, 2012). Yet, since blogs are so easily and readily available to anyone, it can be difficult to determine which ones are credible and legitimate. This can be a disadvantage for consumers and companies alike.
It is important to consider the pros and cons of any medium of information in the marketplace. One recent survey found consumers ranked blogs as the third most influential resource used in making a purchase (Garibian, 2013). As a marketer, I would use this medium with caution. Stick to the facts and reliable information that you can provide to your consumers. I often get so overwhelmed with advertising and ‘free’ offers that I begin to ignore any information provided by those sites. Thus, I feel the substance provided by the medium is more important than the quantity. Use the medium to inform, educate and create interest among consumers. Avoid luring them in with smoke and fluff.
Heidi Cohen A Marketing Blogger Assignment
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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