Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Holdings Corporation Background Marketing Question
You will prepare an abstract for your paper, regarding a publicly-traded company that has either failed, or has been struggling to compete in recent years. Examples of such companies include: Blackberry, Toys“R”Us, Kodak, Blockbuster, Barnes & Noble, Pet.com, Macy’s, Sears, The Sharper Image, Saab, Harley Davidson, and many more… Your task is to research and strategize a way for your chosen company to return and be competitive in a global market.
At the beginning of the term, each student is expected to first submit a 1-2 page Abstract, which should include the following: 1) the name of the firm, (2) a short description of the firm’s background, (3) reasons why you chose to prepare a marketing strategy for this firm, and (4) key issues or challenges the firm is currently experiencing, or faced prior to shutting down.
Social Media Has Revolutionized Contemporary MKTG Landscape Discussion
I’m working on a marketing question and need support to help me learn.
Many marketers believe that social media has significantly revolutionized the contemporary marketing landscape. Do you agree? Discuss your position
Holdings Corporation Background Marketing Question
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Holdings Corporation Background Marketing Question |
Holdings Corporation Background Marketing Question