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Idea Generation and its Role in New Product Development Proc
Gowtham Work:
Idea Generation and its Role in New Product Development Process
Idea generation is the process of generating and selecting ideas to solve discrete problems (Burleson, 2021). Idea formulation is a process It goes through two stages: divergence and convergence. We postpone judgment throughout the
divergent period. This is the point at which all the ideas seem good ideas. The second part, the convergent phase, is when we use judgment to choose the greatest ideas to evolve. The aim of the idea generation, nevertheless, is to resolve
consumer problems in the new product development. Without a well-defined problem, our thoughts will be unrestrained. Furthermore, creating a problem statement stimulates creativity and critical thinking.
Innovation, as a concept, relates to the method through which an individual or organization visualizes brand new goods, processes, and ideas, or approaches current products, processes, and ideas in creative ways. There are many different
forms of innovation that a company may explore in the business sector. These are frequently linked to specific goods, internal procedures or workflows, or business models. Weve all heard the phrase adapt or die and for businesses to
achieve success in todays modern world, this is a universal truth (Purcell, 2019). Innovation aids business growth. Because they appreciate the beneficial impact of innovation, businesses continue to develop while remaining one step ahead
of the competition. The world around us is continuously changing, and businesses will ultimately need to evolve in order to meet these new realities if it wants to be relevant and successful. In order to compete and remain relevant in this changing climate, established businesses must innovate. Innovation assists an organization in distinguishing itself and its goods from the competitors, which may be especially effective in a crowded market. Doing something different than
everyone else in your industry is what innovation is all about.
Social listening is a marketing tactic that has been around for a while and yet isnt overused (Gorbatch, 2019). The approach is used to enhance customer service, identify market trends for product development and advertising activities,
manage the brand image, conduct competitor analysis, identify related social media influencers, and locate “hot” leads on social networking sites. Brands begin with social listening, then analyse the data to determine where the trouble areas and exciting opportunities are. As it usually happens, amazing discoveries are created by chance.
I have been using Fitbit since quite a long time which allows me to monitor my daily physical activity. Fitbit aggressively employs social media in their promotion, and it appears to be successful. A social listening tool’s job is to be everywhere
you are and more. Fitbit uses social listening to discover developing issues and troubleshoot and get input from customers who may be experiencing a specific sort of difficulty. The business also accepts suggestions from its communities
since many Fitbit users possess relevant knowledge. The top concepts are then presented to engineering teams. The Reminders to Move function is a fantastic illustration of how the brand leverages social listening for product development.
It is a buzzing reminder that encourages the user to get up and move or walk for a bit. The users themselves introduced this very helpful function to Fitbit.
References
Burleson, S. (2021, April 14). Idea Generation: 12 Rules to Ensure High-Impact Ideas. The AIM Institute. https://theaiminstitute.com/innovation/idea-generation/
Gorbatch, A. (2019, May 7). 4 Inspiring Social Listening Examples From Brands Doing It Right. Jeffbullass Blog. https://www.jeffbullas.com/social-listening-examples/
Purcell, W. (2021, May 28). The Importance of Innovation in Business | Northeastern University. Northeastern University Graduate Programs. https://www.northeastern.edu/graduate/blog/importance-of-innovation/
Idea Generation and its Role in New Product Development Proc
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Idea Generation and its Role in New Product Development Proc