Identifying a Recent Example of Health Care Marketing
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Identifying a Recent Example of Health Care Marketing
Marketing as a Strategy
- For this discussion, identify a recent example of health care marketing. In your initial response, please answer the following:
What form does the marketing take? Is it promotion and sales, advertisement, call for action, public relations, or something else?
Who is the target audience?
In terms of its reach to the target audience, what was the effectiveness of the advertisement?
Current Trends
2.For this this discussion, identify two trends or innovations in health care that will impact you personally or the health care industry. In your response, address the following:
Discuss the internal and external impacts the trends or innovations will have.
Discuss the personal impact the trends or innovations will have, if any.
Explain the importance of the trends or innovation in the health care industry.
Identify areas in which you feel need innovation to respond to current market demands.
Requirements: 500-600 words
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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