Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
In marketing research, social responsibility and ethics are important considerations
The reading resource for this assignment is attached.
The University Library has a book called “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making.”
Write a 750-word analysis and evaluation of a company’s ethical marketing effectiveness. In your analysis, consider the following:
Distinguish between issues of social responsibility, ethics, and law, as well as their impact on marketing.
Relate the triple bottom line to the long-term viability of a company.
Examine the impact of consumer behavior on marketing ethics.
Consider the importance of informing the public about ethical behavior.
Determine how ethical issues in marketing affect legal issues.
In marketing research, social responsibility and ethics are important considerations
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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In marketing research, social responsibility and ethics are important considerations |
In marketing research, social responsibility and ethics are important considerations