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Increasing Rate of Obesity and Chronic Diseases
Overview
Wholesome Health offers personalized and convenient health coaching to our clients. Our experienced coaches emphasize the importance of maintaining a realistic fitness routine, having a balanced nutritional plan, and developing behaviors that will produce long-term results, enabling our clients to live happy and healthier lives.
The Problem
The increasing rate of obesity and chronic diseases is concerning. In a new study released by the American Obesity Association, in just four more years (2025), 50% of Americans will be obese, and by 2030 that number will jump to 60% (Bergen, 2021). We believe it is best to tackle the problem early in life; The obesity prevalence was 40.0% among adults aged 20 to 39 years (Obesity is a Common, Serious, and Costly Disease, 2021).
The Solution
Many popular diets and fitness programs can be inefficient and cause more harm than good, and at best, produce short-term results, leaving people frustrated and discouraged. wholesome Health solves this problem by offering our clients superior, personalized, and convenient health coaching.
Listed below are the services offered.
Highlights
The global wellness market is estimated at more than $1.5 trillion (Callaghan, Teichner, Losch & Pione, 2021), with annual growth of 5 to 10 per cent, and the United States has the largest market valued at $52.5 billion.
You can also talk about the strengths and advantages of your staff and any partnerships you may have.
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Keys to Success
Product/Service
We will have several services and online products: online coaching, workout programs, recipes classes, live events and e-books.
Promotion
The promotional plan of Wholesome Health is going to have based on potential customer reach.
Workshops/Seminars: Host workshops or seminar on a topic that interest our target market.
Local Publication: We plan to advertise or have some feature or segment.
Referral Partner: Wholesome Health plans to partner with other businesses with our ideal clients and work with them to create a cross-promotional relationship where we can refer them and refer us.
Place
The nature of our business provides us with a possibility to have no facility cost during the first years. Wholesome Heath is going to be located virtually for the customers.
Price
Wholesome Health will be using the Value-based pricing approach.
Financial Highlights
The CEO/Owner will invest $4,000 seek an additional investment of $10,000 for an application and part-time nutritionist. We estimate that Wholesum Health will have a positive net income in Year 1. The simple structure and the part-time nature allows for low expenses for the first two years. However, in year 3, revenue will be negative as the business goes full-time and hires more employees. New clients are estimated to grow at 12% and premium/member clients at a rate of 15%; we also believe that the e- products/programs will help the business with Its income. Net income will continue to grow until the expansion phase begins in Year 5.
Reference
Bergen, M. (2021). New Study Predicts 50% of Americans With Obesity. Retrieved 29 May 2021, from https://www.prnewswire.com/news-releases/new-study-predicts-50-of-americans-with-obesity-301206163.html
Centers for Disease Control and Prevention. 2021. Obesity is a Common, Serious, and Costly Disease. [online] Available at: <https://www.cdc.gov/obesity/data/adult.html#:~:text=Obesity%20affects%20some%20groups%20more%20than%20others&text=The%20obesity%20prevalence%20was%2040.0,adults%20aged%2060%20and%20older.> [Accessed 2 February 2022].
Callaghan, S., Teichner, W., Losch, M., & Pione, A. (2021). Retrieved 29 May 2021, from https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market#
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Increasing Rate of Obesity and Chronic Diseases |
Increasing Rate of Obesity and Chronic Diseases