Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Individual Consumer Behavior Report
must submit an individual report in which they make strategic recommendations to a company based on consumer behavior theories and analyses, as well as identification of trends within that specific industry, after careful examination and review of the specific topic. This report’s expected sections and table of contents are as follows:
Introduction: The project’s goal and important facts about the company (no more than 300 words) Customers and their behavior are defined: Geographic and demographic segmentation, as well as psychological and behavioral issues, are being addressed.
Key considerations: Factors that influence customer behavior when viewed through the lens of the prior definition’s profile.
Consumer trends: What are the current trends influencing consumer behavior? It is required that you include current information as well as references.
Strategic recommendations: Based on the report you’ve written and the data you’ve examined, suggest two consumer behavior strategies for the company to implement. Make sure they’re specific; the corporation should know exactly what to do and how to execute it; avoid making broad comments or only mentioning tactics.
Instead, completely flesh them out, including all relevant data and an explanation of why the organization should do these two steps.
Please keep in mind that the amount and quality of your references have a significant impact on the trustworthiness of your work; make sure to include in-text citations as well as a comprehensive list of references.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Individual Consumer Behavior Report