| Order ID |
53563633773 |
| Type |
Essay |
| Writer Level |
Masters |
| Style |
APA |
| Sources/References |
4 |
| Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Individual Report on Corporate Entrepreneurship (30%)
Each individual will select an organization, any organization (should be one with which you are familiar or at least can get good access to information). Envision and design an intrapreneurial venture appropriate for that organization. Your paper must present a compelling argument for the project you propose, as well as articulate what resources you will require (financial, human, technological, etc.), where within the firm you believe the venture should be housed, reporting arrangements, etc.
The paper must deal with the inward-looking aspects of the corporate entrepreneurship process (organizational design, incentives, resource allocation, values, etc.). It should also address outward-looking elements (such as marketing, customer adoption, value proposition, etc.) and how this opportunity fits within the boundaries of organization. You should analyze a particular problem or set of problems and provide recommendations about what the company should do. While developing a history or fact base is an important part of this assignment, the paper should primarily deal with analysis and recommendations. A variety of sources should be utilized and appropriate citations and bibliography should be included.
The final deliverable will be an 8 to 10 page final paper (A4, Times and New Roman 12, Double Spaced, 1-inch Margin). You may also include an appendix that goes into further detail with figures, charts, graphs, tables, references, etc. The appendix is not included in the 8 to 10 page report.
Below is a list of items (at a minimum) that should be covered in your report.
Outward Focus Analysis:
Problem
– Explain the problem you are trying to solve and why it is worth solving.
Customers
– Describe the key customer segment(s) you are targeting and explain why.
– Discuss market size, growth, and trends.
– Include information about potential customers feedback
Validation
– How do you know this is really a problem?
Solution
– Describe the solution you propose to solve this problem for these customers
– Explain/show how your product/service will work.
Unique Value Proposition
– Explain why/how your opportunity creates value in ways that other solutions/competitors do not.
Unfair Advantage
– Describe the industry in which you will compete. Who are your main competitors?
– Explain the basis of competition in your chosen industry. What do organizations in your industry have to do to be competitive?
– Discuss barriers to entry in this industry and if/how you can control the market.
– What will your unfair advantage be? Why will it be difficult for others to copy? (This you will need to connect to your inward looking analysis)
– What is your go to market strategy (customer acquisition strategy)?
Inward Focus Analysis:
Fit within the Firm:
– Justify why this is a good opportunity for the firm? Why is this opportunity a good fit?
– What potential synergies are there and why are they important?
– What kind of investments / resources (Financial, Human Capital, Technology, etc.) are required and when?
– What is the firms current corporate scope and diversification strategy and why is this important or relevant?
– What is the firms entrepreneurship / innovation strategy, if any?
– Where should this new venture be placed / housed?
– Discuss organizational design / structure
– Discuss level of autonomy needed, resource sharing, etc.
– What is the companys culture like? Does it support entrepreneurship?
– Does the companys mission and vision support or encourage entrepreneurship?
– Think about the firms priorities, procedures, and policies.
– What kind of HR policies are needed (incentives).
– Support from who? (Top-management, sponsors, champions, cross-department/division, etc.)
– Draw upon lessons and key concepts from the assigned readings and cases to further your analysis.
– What are the key potential problems / risks associated with this new business venture for the firm? Think about the internal issues (political issues, getting support across the company, incentive issues, cannibalization, etc.).
– What kind of strategies need to be put in place to overcome the potential problems and risks noted above.
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RUBRIC
| QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
| Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
| Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
| Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
| Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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