Internal and External Marketing Variables
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Internal and External Marketing Variables
Internal and External Marketing Variables (Chapters 1-5)
Q1. Provide a description of the product/service and a brief history of the firm.
Q2. Describe and discuss the original 4 P’s of marketing (product, place, promotion, and price), and the new 4 Ps (people, processes, programs, and performance) relating to the product. (Ch.1)
Q3. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch. 2)
Q4. Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch. 2)
Q5. Describe and discuss demographic trends that affect the sale of the product/service. (Ch. 3)
Q6. Describe and discuss current economic trends that affect the sale of the product/service. (Ch. 3)
Q7. Describe and discuss technological changes that have affected the sale of the product/service. (Ch.3)
Q8. Describe and discuss consumer tastes and preferences that affect the sale of the product/service. (Ch. 3)
Q9. Outline a marketing research process to be used to gather information on present or potential customers. (Ch. 4)
Q10. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch. 4)
Internal and External Marketing Variables
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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