JRN 2203 Effects Radio Advertising Paper
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
JRN 2203 Effects Radio Advertising Paper
You need write a Commercial and a PSA.
You will write a radio or TV ad :30 or :60. The ad will be based on a print ad of your choice from New York Times. 2.
You will write a radio or TV :30 or :60 PSA. This includes SFX. The PSA is to be based on a charity of your choice.
TIPS TO WRITING SUCCESSFUL RADIO COMMERCIALS
Advantages to Radio Advertising
./ It offers a message to listeners while they are working, traveling, relaxing or doing almost anything.
./ It is a relatively inexpensive way of reaching people.
./ A radio spot can be produced and aired within a short period of time.
Disadvantages to Radio Advertising
./ If the listener did not catch all of the radio message, he/she cannot go back and hear it again.
./ It is important to know when listeners are listening. A commercial should be placed in a certain time slot and on a specific radio station in order to rach a certain audience.
./ It is not a good medium to mention prices and telephone numbers because most people listen to radio when they drive.
./ Radio listeners increase during the spring and summer, so it is not recommended to spend the entire advertising budget during the fall and winter. It is best to advertise during spring and summer as well as holidays, back to school, etc.
Tips to Writing Effective Radio Commercials (Spots)
./ ~ creative. If it sounds like all of the rest of the commercials, it will not stand out.
./ Use jingles, absurdity, multi-voices, sound effects, etc.
./ Get your listener’s attention immediately.
./ Use the name of the product, store (whatever is being advertised) at least three tImes in the 30 second spot. ·
../ Write in a conversational style.
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JRN 2203 Effects Radio Advertising Paper
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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