Kodak Brand Key Strengths and Core Associations Analysis
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Kodak Brand Key Strengths and Core Associations Analysis
Kodak Case
Discussion Questions:
1. What are the brand’s key strengths? What are the core associations and unique selling points?
2. What are the brand’s weaknesses?
3. How can Kodak use a cultural branding approach to tap into the renewed interest in analog technology and the maker-culture zeitgeist?
4. Where can the Kodak brand go next? How can it go beyond film? How can the ‘cool’ cache the brand has developed be translated into sustainable brand value? What products should Kodak
introduce or re-introduce? Should they move into more digital platforms such as Instagram – if so, How?
Kodak Brand Key Strengths and Core Associations Analysis
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Kodak Brand Key Strengths and Core Associations Analysis