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Instructions:
Management of Promotions Essay Assignment Project
What are two things you liked about this course–what are two things you’d recommend be changed?
– What is something you could have done differently (e.g. complete LearnSmart, etc.)?
– Identify an example used in another class you think would be effective in this class.
Psychology & Mass Media Effects Essay
You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference.
Using a psychosocial perspective and media research, you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication.
Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time.
For this week’s assignment, you will write a paper 7 pages (5 pages of content, 1 title page, 1 reference page) in length, in APA format (including at least 2 scholarly references), on the following:
What product did you select, and why? What were your initial reactions to the product advertising campaign under analysis?
Did the campaign change your attitude? If so, how?
Did the campaign change your behavior? If so, what did you do differently?
Use the following sociopsychological approaches to describe your understanding of persuasion and propaganda used in the campaign:
Authority: Did the campaign use an authoritative figure to persuade you?
Reciprocity: Did the campaign offer something in reciprocation?
Commitment or Consistency: Do you feel a sense of commitment or need for consistency because of the campaign?
Social Proof: Do you feel a sense of social approval because of the campaign?
Likeability: Do you like the people in the campaign?
Scarcity: Does the campaign imply a scarcity of the product?
Discuss your understanding of the media effects of the campaign, and include information on the following:
Micro-level effects: How does the campaign affect individuals?
Macro-level effects: How does the campaign affect groups or communities?
Identify a minimum of 2 research articles on related media effects that have been studied in the past as they relate to individuals, groups, and your product or similar products.
Include any media research and available data that are specifically related to your product and the advertising campaign.
Reading and Learning Materials
Use these resources to help you complete this assignment:
Managing Theories, Effects and Mechanisms for Narratives in a Media Text
Management of Promotions Essay Assignment Project
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Management of Promotions Essay Assignment Project |
Management of Promotions Essay Assignment Project