Market Research Database from U.S. Commercial Services
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Market Research Database from U.S. Commercial Services
Companies can conduct marketing research in many ways. Let’s compare tools. Using the same company from ASSIGNMENT 1, examine the Market Analyses provided by 2016.export.gov, located at http://2016.export.gov (When you type this in, please provide a forward slash and the country you want to research- for example http://2016.export.gov/singapore/.
Review the resources that this search yields in order to gather information on possible countries where the company could expand.
Compare the information you locate from export.gov against the Market Research Database from U.S. Commercial Services located at
http://www.buyusa.gov/ (Copy/Paste this link to your browser- Be sure to use Google Chrome or Firefox as your browser). Once you are in the website, type in the name of a country you would like to research in the top right hand side of the page where you see the search box and press enter.
You may also select another website to compare information from. In doing so, please state the name of the resource used.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. The business can be any business of your choosing, although it is recommended that you choose a field that you are currently working in or have previously worked so that you are starting with more knowledge. However, you must remove any and all identifying information that would enable someone to discern the organization(s) that you have used.
Tip: Review previous discussion posts. You may have already started something that you can expand upon in this assignment!
Use the basic outline below to draft your paper. Organize your responses to each question (except Questions 1 and 6) under the following section headings:
The Market Research Data Base (for Question 2)
Market Research Information (for Question 3)
It’s Your Call – Where Are You Going to Look When You Need Information? (for Questions 4 and 5)
Write a five to seven (5-7) page paper in which you:
Provide a brief (one [1] paragraph) description of the company that you are working for. Note: Consider the type of products / goods the company provides, the company mission, how long they have been in business, etc. If any of this information has changed from ASSIGNMENT 1, please make edits accordingly.
From your research efforts on the U.S. Commercial Services site, recommend at least one (1) country that could possibly use the company’s product or service. Propose one (1) approach that the company can take in order to expand to the aforementioned country(ies).
From your research efforts on the buyusa.gov site, recommend at least one (1) country that could possibly use the company’s product or service. Propose one (1) approach that the company can take in order to expand to the aforementioned country(ies).
Determine which of the two (2) sites provides better marketing research information in relation to the company. Suggest reliable methods that you could use in order to fact check the accuracy of either site.
Provide your opinion as to whether or not the market research you have found on these sites is reputable. Provide a rationale for your response.
Use at least six (6) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Market Research Database
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow Market Research Database from U.S. Commercial Services