Marketing and Consumerism in Saudi Arabia
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Marketing and Consumerism in Saudi Arabia
Marketing is essential to the healthcare industry for branding and growing health systems. In this assignment, you will compare and contrast marketing data and information for a dental healthcare facility in Jeddah. Review the following article.
Ahmad, A. E. M. K. (2016). Factors influencing consumer choice of private dental care provider in Saudi Arabia . Journal of Management Research, 8(4), 68-81.
Write a 5-6-page paper using the readings, research, and your knowledge of consumerism influencing marketing.
Your paper should analyze the following substantive requirements:
- Description of what consumers are looking for in a dental facility in Jeddah.
- Evaluate the data presented and any information that would be valuable that is not present in the study.
- Assess how consumerism plays (or should play) a role in the marketing strategy of dental facilities in Jeddah.
- Provide two recommendations on how to market the dental facility in Jeddah.
- Recommend how to monitor the data to ensure your marketing approach is working.
Your report should meet the following structural requirements:
- Be 5-6 pages in length, not including the cover or reference pages.
- Be formatted according to APA writing guidelines.
- Provide support for your statements with in-text citations from a minimum of eight scholarly articles.
- Utilize headings to organize the content in your work.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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