Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Great Innovations Tasks Essay Paper
Part1.
Great innovations ALWAYS begin with solving someone’s problem in a new or unique way.
Given that our economy is increasingly dominated by services, more and more innovations are service innovations, which may change how the company interacts with its customers or in how it delivers its service. This is particularly true in the COVID-19 era.
Let’s see if we can brainstorm a little and come up with some great service innovation ideas. If any of you make millions of dollars on any of these ideas, I hope you will remember your Principles of Marketing professor!
1) Pick a mundane task that most of us do at least once every other week or so. For instance, something like going to the gas station to fuel up your car or buying groceries.
2) What is YOUR problem? What problems, issues, or inconveniences do you as a consumer commonly experience when performing this task (this might be as a result of COVID-19 OR have existed before the pandemic even began)?
3) Think of how an existing company that you are familiar with might take advantage of emerging technologies (e.g., AI, drones) to introduce new innovations that solve the problem you previously identified?
Part 2.
Use this forum to complete your weekly discussion post. Make sure to watch the video completely before posting. Make sure to create your own thread before commenting on others’ threads. Make sure to answer each question below in your post:
What was the speaker’s main point?
What do you think? Do you agree with the speaker? Why or why not?
What connections can you make between the presentation and the content from our course?Business Organization.
Video link: https://www.ted.com/talks/martin_reeves_how_to_build_a_business_that_lasts_100_years
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Great Innovations Tasks Essay Paper |
Marketing Great Innovations Tasks Essay Paper