Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Management and Health Care Planning Essay
New Product Details
You practiced with the 4 P’s of marketing in the Learning Activity. Now you will apply the first P of the marketing mix to one new product. In this Assignment you will create one new product item for a chosen ASG product line.
Checklist:
Describe one new product item that you create for a chosen ASG product line.
Describe the market segmentation and target markets in terms of the demographics and psychographics.
Explain the brand positioning for the product.
Provide all the product qualities (i.e., the 1st of the 4 P’s), attributes, packaging, etc. that will be involved in line with the company’s mission and objectives.
Provide support for your reasoning.
Health Care Planning Discussion
Write a narrative essay (minimum of 1200 words) which addresses the questions and statements below.
Who are the key stakeholders in a healthcare organization? Provide an example of a motivating statement that might engage one of these groups.
What is a healthcare business plan? What key sections does it include?
What are horizontal integration and vertical integration? How does vertical integration reflect a change of strategic direction for an organization?
Discuss the importance of financial planning in healthcare organizations. Describe several techniques used in the financial planning process.
Marketing Management and Health Care Planning Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Management and Health Care Planning Essay |
Marketing Management and Health Care Planning Essay