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Marketing Management Discussion Essay Questions
In developing an understanding of the entity and its environment, the auditor can obtain information from numerous sources, such as knowledge from prior audits and discussions with management. List five additional potential sources (internal or external) of information about the entity and its environment.
Points will be deducted for poor grammar and misspelled words.
Accountancy Skills Discussion Paper
In 1989, the managing partners of each of (what was then) the Big 8 accounting firms issued a manuscript titled Perspectives on Education: Capabilities for Success in the Accounting Profession. This quickly became known as the “Big 8 White Paper.” The white paper was intended to respond to a recent paper issued by the AICPA with respect to the educational requirements of the accounting profession.
The leadership of the largest firms (and many smaller firms) felt that the AICPA’s paper overemphasized technical accounting content and felt that technical knowledge was (1) no longer enough and (2) perhaps, in certain circumstances, not even the primary driver of success in the accounting profession. As a result, they issued the white paper to focus attention on some of the other important skills required in a successful accounting career.
Since 1989, firms of all sizes have leveled the same continuing complaints about students graduating from accounting programs – they tend to lack one or more of the skills mentioned in the white paper. This is as true at SDSU as at any other school. The Charles W. Laden School of Accountancy has built into its curriculum a 3-unit course (ACCTG 390W) that is designed to both (a) identify a student’s weaknesses in certain skills and (2) provide opportunities for the student to improve. However, one class will not be enough for most students to achieve the levels of these skills that are valued by our recruiting firms. As a result, students should (or perhaps must) find ways to engage in, practice, and improve these skills outside the classroom.
In addition to this course, please provide an explanation as to how you personally intend to improve your communication, intellectual and interpersonal skills between now and the time you graduate from our program. The white paper provides details of what the skills represent for accountants.
Marketing Management Discussion Essay Questions
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Management Discussion Essay Questions |
Marketing Management Discussion Essay Questions