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Instructions:
Marketing of Apple Company Technological Organization Project
Software Developer Question Essay Project
Assignment:
Reflect on at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied or could be applied practically to your current work environment. If you are not currently working, share times when you have or could observe these theories and knowledge could be applied to an employment opportunity in your field of study.
Marketing of Apple Company Technological Organization Project
The executive summary is a synopsis of the overall marketing plan. It should provide an overview of the entire plan including goals/objectives, strategy elements, implementation issues, and expected outcomes. The executive summary should be the last part of the marketing plan that you write.
? Review of marketing goals and objectives
? Review of current marketing strategy and performance
? Review of current and anticipated organizational resources
? Who are the firm’s current and potential customers?
? What do customers do with the firm’s products?
? Where do customers purchase the firm’s products?
? When do customers purchase the firm’s products?
? Why (and how) do customers select the firm’s products?
? Why do potential customers not purchase the firm’s products?
? Competition
? Economic Growth and Stability
? Political Trends
? Legal and Regulatory Issues
? Technological Advancements
? Sociocultural Trends
Identifying characteristics (demographics, geography, values, psychographics)
Basic needs, wants, preferences, or requirements
Buying habits and preferences
Consumption/disposition characteristics
Brand name, packaging, and logo design
Major features and benefits
Differentiation/positioning strategy
Supplemental products (including customer service strategy)
Connection to value (core, supplemental, experiential/symbolic attributes)
Overall pricing strategy and pricing objectives
Price comparison to competition
Connection to differentiation/positioning strategy
Connection to value (monetary costs)
Profit margin and breakeven
Specific pricing tactics (discounts, incentives, financing, etc.)
Overall supply chain strategy (including distribution intensity)
Channels and intermediaries to be used
Connection to differentiation/positioning strategy
Connection to value (nonmonetary costs)
Strategies to ensure channel support (slotting fees, guarantees, etc.)
Tactics designed to increase time, place, and possession utility
Overall IMC strategy, IMC objectives, and budget
Consumer promotion elements
Advertising strategy
Public relations/publicity strategy
Personal selling strategy
Consumer sales promotion (pull) strategy
Trade (channel) promotion elements
Advertising strategy
Public relations/publicity strategy
Personal selling strategy
Trade sales promotion (push) strategystrategy ……
(((After finishing these guidelines points please make a ppt *power point* file also to present it to present it to doctors and students)))
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing of Apple Company Technological Organization Project |
Marketing of Apple Company Technological Organization Project