Marketing Plan Structure Assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Marketing Plan Structure Assignment
Assignment 1 – Marketing Plan Structure
Cover page
Table of contents ( use numbers , headings, subheadings)
Executive Summary( a summary of all key points emerging from the plan ; max. 1 page )
Introduction & Objectives (brief overview of company, issue – use secondary sources; articles, websites, industry reports, annual reports, etc. ; set traditional vs digital objectives 3-5)
Market Situational Analysis, especially the competition& consumer behaviour (applying models such as PEST. SWOT, Porter’s five forces – use secondary sources such as newspapers, websites, industry reports etc. )
Target Market/Segmentation (STP – use theory, models from academic literature such as books and journal articles and the application should be supported by non-academic sources such as industry reports, annual reports, articles etc.)
Marketing Mix Strategy( use any marketing mix model that is appropriate for your case and objectives of the plan – use theory, models from academic literature such as books and journal articles and the application should be supported by non-academic sources such as industry reports, annual reports, articles etc.)
Implementation & Control( theory and table )
Budget/Sales Projections( theory and table)
Conclusion ( brief summary of key points )
References
Appendix ( can consist of larger tables, supporting evidence as charts, graphs etc.)
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow Marketing Plan Structure Assignment