Marketing Researcher Is Planning to Study Customer Satisfaction Questions
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Marketing Researcher Is Planning to Study Customer Satisfaction Questions
Question: 1. A marketing researcher is planning to study about the customer satisfaction on Samsung mobile phone in Al Dhahira governorate. He has planned to use a questionnaire to collect \primary data from the respondents for the proposed study. How does he design the questionnaire? Prepare a model questionnaire on behalf of the researcher.
(3 Marks)
Question: 3: Mean is the most commonly used measure of central tendency. There are different types of mean, viz. arithmetic mean, weighted mean, geometric mean (GM) and harmonic mean
(HM). If mentioned without an adjective (as mean), it generally refers to the arithmetic mean. Therefore, you are required to calculate the mean and standard deviation of covid-19 infections during December2020.. The data for the same could be accessed from https://www.worldometers.info/coronavirus/country/oman/.
(3 Marks)
Question: 4. The correlation coefficient is a significant measure in statistics to measure the relationship between variables. To understand the concept more, you are required to collect the data
regarding monthly salary and expenses from 10 sample respondents in your town and find out the Karl Pearson coefficient of correlation.
(3 Marks)Marketing Researcher Is Planning to Study Customer Satisfaction Questions
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Marketing Researcher Is Planning to Study Customer Satisfaction Questions