Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Strategies and Mix Paper
.In this assignment, the focus will be on the strategy or strategies and the marketing mix. The first task is to list the goals that were used in assignment 2. Then describe the strategy or strategies that the organization would use to achieve those goals. Handout 2A and Handout 7 will be helpful to this task. After the discussion, of the strategy or strategies, the organization should orchestrate the marketing mix to implement the strategic component. During the next several class sessions, the variables of the marketing mix will be examined. After the focus of the particular variable has been completed, the organization should begin to describe the variable in its marketing mix. The marketing mix should be oriented to carrying out the particular strategy (ies).
Guidelines
o All goals outlined in assignment 2 needs to be listed.
o The strategy or strategies that will be used to achieve the marketing goals should be described.
o Then all of the marketing mix variables need to be described.
o For the product variable, the core product and product extensions should be described.
o The operational variable should describe how the product(s) is distributed to the consumer. In the sport marketing mix, an operational description generally focuses on the facility, broadcasting, Internet and ticketing.
o The promotional mix should describe the sales promotions, personal selling, advertising, and direct marketing components.
o The public relations variable should describe the community and media relation functions. In describing the two functions, pertinent public relations tools should be discussed. Additionally, a press release or blogs should be developed for the media relations function. Either one of those journalistic tools should follow the format outlined in the lecture notes on public relations.
o The pricing variable should discuss the pricing objectives and pricing strategies to be formulated by the organization.
o Each variable of the marketing mix should be described in at least a paragraph. This assignment should be at least five pages in length.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Strategies and Mix Paper |
Marketing Strategies and Mix Paper