Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Value Creation Essay Assignment Paper
OPTION #1: VALUE CREATION
Review the Goedhart and Koller (Links to an external site.) article on value creation. Now, revisit the company you wrote about in your discussion forum. For this paper:
Summarize the key points from the article regarding value creation
Identify how your company should create value, as it is discussed in this article
Describe potential challenges your company may have to overcome
Summarize how your recommendations to create value will positively affect customer segments and demonstrate how this could be part of a larger marketing strategy
Your paper should be 2-3 pages in length and conform to APA guidelines in the CSU Global Writing Center (Links to an external site.). Include at least two scholarly references in addition to the course textbook. The CSU Global Library is a good place to find these references.
OPTION #2: CONSUMER BEHAVIOR IN ACTION
Revisit the Baker article (Links to an external site.) and download the free customer journey map template using your CSU Global Student Email. Now, pick a company that you have not yet discussed in an assignment. Fill out the template and create a PowerPoint presentation that does the following.
Provide a brief background on your new company.
Describe your target segment(s).
Share your filled out template on one of your slides.
Explain and justifies your descriptions of how you would move your customer through stages of the customer journey.
Synthesize your key findings in a conclusion.
Remember, PowerPoint is a visual medium—be creative with your images and use them to support your analysis. Include your analysis and citations in your speaker notes.
Your presentation should consist of eight to twelve slides, not including title and reference pages, and conform to CSU Global Writing Center (Links to an external site.). Save your PPT as a PDF with speaker notes showing. Include at least two scholarly references in addition to the course textbook and required reading assignments. The CSU Global Library is a good place to find these references.
Marketing Value Creation Essay Assignment Paper
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Value Creation Essay Assignment Paper |
Marketing Value Creation Essay Assignment Paper