Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Material Management and Supply Chain Management Paper
Coca Cola Company Discussion
For this case study, you are to conduct web-based research to understand the evolution of New Coke and various growth product development strategies that were introduced based on market research and assumptions. Based on your research, and the conclusions you formed, you are to answer the following questions:
1) Based on your research, how beneficial was the launch of New Coke for Coca-Cola? Address both short-term and long-term benefits (or lack thereof).
2) Does the case of New Coke present elements of social responsibility? If so, how?
3) Based on your research, what was the initial reason for introducing New Coke into the market? Should these reasons have led to a new product launch?
4) Which elements within the Product Development stages of introducing New Coke could have been changed to ensure a successful launch? Explain your answer.
Material Management and Supply Chain Management Paper
Description
Identify the most important components of material management.
Identify the key issue or issues.
Discuss the evolution of technologies in materials management
Summarize your conclusions and key take-aways
Material Management and Supply Chain Management Paper
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Material Management and Supply Chain Management Paper |
Material Management and Supply Chain Management Paper