Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
MBA 7603 Influence of Price on Consumer Behavior Research Paper
Students must select a business-based consumer topic that interests them personally. It can be
related to your occupation, a hobby, something you read about in the newspaper, a company you
do business with or frequent. Based on your topic you will then need to pretend that you are
either a marketing researcher working for a client/customer or you are an employee being asked
by upper management to conduct the research. You then pretend that they have an issue or some
unanswered questions/needs (your topic) about the company or its customers that will be
answered as a result of your research. The research proposal should be 2 – 3 double-spaced
pages. It must include the following sections:
Your research proposal should be 2 – 3 double-spaced pages. It must include the following
sections:
? Cover Page to include the Title of the Research Proposal, the person or group for which the
research is being conducted, your name, data, etc.
? Introduction section to include a background and introduction to the situation for which a
marketing research need is evident.
Explain the context of the issue that will become the essence of your research. Include a
description of the issue or opportunity to which your internal management or a client might
need answers, why the issue is significant to them, and how your proposed marketing
research might produce decision making information. This is a good place to include
secondary research data (a reference) to help justify the client’s or upper management’s need
for your project.
? Objectives: In this section you will try to convey the information you plan to obtain and tie it
back to the need for research. It allows the client or upper management to understand that
you know what they need:
?Business: What issue or opportunity needs information to aid in the decision making
process? (e.g. increase sales of new products, selecting the most effective ad
medium, etc.)?
?Research: What consumer information needs to be collected to help solve the business
problem?
?Research Question: What will be the research question to be answered?
?
? Methodology: Identify the specific type of research to be conducted (qualitative/exploratory,
quantitative, secondary, primary data requirements) with an explanation of the need for each.
Use of secondary research is required and must be included in this section. Discuss the
specific techniques and data collection methods. Then explain how the results will be
incorporated into a final research report and presentation.
? Scope: Scope: Who, when, where, and how many minimum consumers will you plan toengage to collect the necessary data. You will need at least 30 sets of data (sample size) for
your work but the more you collect the better your results will match a larger population. Say
that you will be using online survey software.
? Potential Managerial Benefits: What value will the information be overall to management
including any limitations, and how you anticipate it will help in their decision making
process.
? Cover Page to include the Title of the Research Proposal, the person or group for which the
research is being conducted, your name, etc.
RUBRIC |
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Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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MBA 7603 Influence of Price on Consumer Behavior Research Paper |
MBA 7603 Influence of Price on Consumer Behavior Research Paper