Memo by using R and Excel Segmentation Case Assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Memo by using R and Excel Segmentation Case Assignment
Case Study: Segmentation at Sticks Kebab Shop (Venkatesan) o Students must read and analyze the case and available information. Then, respond to the case questions with an analytical approach.
- Perform your own cluster analysis using the scaled survey questions (1-4 agreement level questions); do not use any other descriptive or demographic variables of the survey respondent; additionally, do not use the customer status! (e.g., current consumer vs. non-current consumer)
- Which survey questions might help you identify informative segments?
- Profile the clusters you have found. How well do they predict a preference for Sticks? In other words, who wants Sticks, and why?
- Finally, using the chart of possible locations given in table 2.8, where do you think the new location should be?
- How would you present your analysis to Sticks management, and what marketing strategy would your recommend?
- This needs to be in memo format.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow Memo by using R and Excel Segmentation Case Assignment
Memo by using R and Excel Segmentation Case Assignment