MGMT 310 Entrepreneurship Marketing Model Canvas Assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
MGMT 310 Entrepreneurship Marketing Model Canvas Assignment
Kingdom of Saudi Arabia Ministry of Higher Education Imam Abdulrahman Bin Faisal University College of Business Administration
Student’s Name: ____________________________________________________________________
Student ID# __________________________ Course Name: MGMT 310 Entrepreneurship
Assignment # 2 Marketing Model Canvas
Assignment Brief: Throughout the world developing and implementing marketing plans is the hallmark for the Marketers. Most of the corporations see ability to develop and manage marketing plans as an important pre-requisite for the top marketing slots. Most of the current CEOs are also known for their ability to plan and execute marketing plans.
Key Deliverables: You are required to develop a marketing plan for the assigned product/service/brand.
Submission requires presenting an Excel worksheet on Marketing Model Canvas.
Customer Segment – Target Customers (geographic, demographics-psychographics, behavioral)
Customer Profile –User/Buyer Profile (Age, Gender, Income, Social Status, Preferences etc)
Customer Needs – Top 3 customer problems
Customer Wants – Top 3 must have features
Buying Process – Customer path to purchase
Competition – Alternate solution Providers
Value Propositions – (Unique selling point)
Positioning (Perceptual Map)
Product Strategies (Product Line Strategies)
Pricing Strategies (Price-Adaptation Strategies)
Place Strategies (Distribution Strategies)
Promotion Strategies (Advertising, PR, Sales Promotion, personal Selling, Direct, Digital)
Branding Strategies
International Marketing Strategies (Export, Joint Venture etc).
Page 1 of 1
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow