Microsoft’s Acquisition Strategy
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Microsoft’s Acquisition Strategy: A Look at Their Biggest Mergers and Acquisitions
Microsoft has a long history of mergers and acquisitions (M&A) that have helped the tech giant expand its capabilities and market reach. Some of its biggest M&A deals include:
- LinkedIn: In 2016, Microsoft acquired the professional networking platform LinkedIn for $26.2 billion. The acquisition helped Microsoft expand its presence in the enterprise software market and leverage LinkedIn’s vast user base. Microsoft’s Acquisition Strategy
- GitHub: In 2018, Microsoft acquired the popular code repository platform GitHub for $7.5 billion. The acquisition was aimed at expanding Microsoft’s developer tools and services portfolio. Microsoft’s Acquisition Strategy
- Nokia: In 2013, Microsoft acquired Nokia’s mobile phone business for $7.2 billion, but the acquisition didn’t lead to significant growth in the mobile phone market.
- Skype: In 2011, Microsoft acquired the popular video chat and messaging service Skype for $8.5 billion. The acquisition helped Microsoft strengthen its presence in the communication and collaboration market. Microsoft’s Acquisition Strategy
- aQuantive: In 2007, Microsoft acquired digital marketing agency aQuantive for $6.3 billion, but the acquisition failed to generate significant growth in the online advertising market.
Overall, Microsoft’s acquisition strategy has been focused on expanding its capabilities and market reach, with a mix of successful and less successful deals. Microsoft’s Acquisition Strategy
Microsoft’s Acquisition Strategy
RUBRIC
Excellent Quality
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The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
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37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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