MIS02500 Caesars Solid Gold CRM Essay Assignment
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MIS02500 Caesars Solid Gold CRM Essay Assignment
After reading Chapter 3 – Part 2 Case: Caesars Entertainment (Wk3_Caesars.pdf located in this week’s module), create your initial post on the DQ 4 Discussion Board in response to the following questions (answer each question in 1-2 sentences unless otherwise specified):
Where does the firm’s major revenue come from?
Who are the firm’s most valuable customers?
What types of customer data does Caesars gather?
What does Caesars learn from the data that it collects via IT?
Based on your answer to question 4 above, discuss what Caesars learns from the data impact its operation. Explain in 3-4 sentences (this question is worth 4 points).
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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MIS02500 Caesars Solid Gold CRM Essay Assignment