MKGT 477 International Marketing of KFC Company Discussion
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MKGT 477 International Marketing of KFC Company Discussion
I’m working on a marketing multi-part question and need a sample draft to help me learn.
- Watch a 2 min video first (See far down for the link) and discuss why 900 store locations of KFC in the UK had to be closed for a day. Why did this happen? What KFC marketers (with distribution and delivery departments together) should have done to prevent this huge delivery failure? How did the UK people react toward this issue?
- KFC ran apology ads everywhere after they closed 900 locations for a day. What was the reaction from the UK people? Do you think KFC marketers (with PR representatives) had an appropriate approach to address the issue?-
- Read a page article attached below first (See far down to see the link). Almost at the same time of the delivery failure mentioned, KFC accepted their fries were bad, which was painful criticism triggered by social media users. How did they react toward the criticism? Do you think they did a right thing to do? Would you do it differently if you were one of KFC marketers in the UK?
- As a future international marketer, what did you learn from this case?
Click here to WATCH this 2 min Youtube video of “KFC Runs Out of Chicken & Unveils HILARIOUS Apology Poster”
Click here to READ this artcle of ” KFC’s “Ain’t no small fry” campaign is turning its critics into stars. But why?”